Course curriculum

  • 2

    Why you need an email list

    • What could you do if you had a bigger email list?

    • Benefits of an email list

    • Test your learning

  • 3

    How to create an email list

    • 5 things you need to create an email list

    • Understanding your audience with donor personas

    • Developing a clear brand

    • Building a website or landing page

    • Why you need an email service provider

    • How to respect personal privacy laws

  • 4

    Simple ways to grow your email list

    • The basic principle of list building

    • 6 tactics to help you grow your email list

    • Test your learning

  • 5

    Next steps

    • You've started your email list. Here's what to do next!